Trent Reznor has just released Ghosts I-IV in a variety of lossless DRM-free digital formats, with the first 9 tracks being given away absolutely free. The full set of tracks (36 total) can be downloaded for $5, and a variety of other formats/packages/media bundles can be bought for a range of prices up to a limited-edition set for $300 (which has already sold out). Radiohead caused a bit of a stir with their In Rainbows online release, but they weren’t really on-board with the whole digital distribution thing.
First the viral media coolness of Year Zero, now this. Trent is the fucking MAN.
UPDATE: NIN Confirms Uploads to Public and Private Torrent Sites
“last night our website had to go down for maintenance for a little while due to the incredible amount of traffic and downloads, and we linked directly to our Pirate Bay torrent as a way for people to get the music while we were offline.” Rob Sheridan, Art Director for NIN told TorrentFreak, adding “I noticed our official torrent of Ghosts I was in the top 10 of all torrents on The Pirate Bay last night.”
“We use torrents ourselves, and we know that most NIN fans are tech-savvy and familiar with file-sharing, so we want to experiment with ways to use that to our advantage, instead of making the mistake of trying to fight or ignore it, as so many artists and labels do.” NIN’s Rob Sheridan added.